Rikki Bleiweiss

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Rikki Bleiweiss is a content strategist and growth marketer with proven experience driving seven-figure revenue impact across a diverse range of channels. Her experience spans SEO, AEO/GEO, Product, PR, Social, Brand, Paid, and Integrated marketing. She has experience leveraging AI to build her own technical infrastructure, saving valuable engineering resources.

Rikki Bleiweiss
Bleiweiss c. 2024; light sunburn
LivesLos Angeles, CA
Education
M.F.A. in Screenwriting from The University of Texas at Austin
M.B.A. in Business Leadership & Management from Quantic University
B.S. in Radio-Television-Film from The University of Texas at Austin
Skills
Adobe Creative Suite, Snowflake, SQL, Claude Code, Zapier, SEMRush, Conductor, Sketch, Figma, Unity, Maya, Avid (101 Certified), DaVinci Resolve, Pluralize, Webflow, Wordpress, Protopie, Atlassian Suite, Tableau, Sigma
Profiles
in/rikki-bleiweiss
rikkatnite
Resume (.pdf)

Career History

Content Lead [Gametime, 2025-Present]

  • SEO: Managed programmatic SEO content across 3000+ pages, increased organic traffic 20%
  • AEO/GEO: Invented AEO/GEO program that achieved 100% page surfacing in Google AI Overviews and grew ChatGPT brand mentions from 0% to 60% of target searches
  • Internal Tooling: Built proprietary AEO/GEO measurement, testing, and implementation tools using Claude Code and Zapier (no engineering resources required)
  • Product: Partnered with product team to launch an on-page and in-app feature that lifted conversion rate 1.6%, projecting $2M in incremental GMV growth
  • PR: Secured organic placements in Variety, Yahoo Sports, Sports Illustrated, and USA Today through newsworthy content; secured regional coverage via targeted reporter outreach
  • Social: Earned millions of impressions across X, Reddit, and Instagram with narrative content
  • Content: Built integrated campaigns across SEO, PR, social, paid media, and CRM; repurposed content across channels, driving a 10% lift in email open rates and 900% blog traffic increase
  • Brand: Shaped narrative voice; oversaw editorial calendar across written, interactive, and video
  • Paid: Support Paid Ads strategy through content creation & build SEM landing pages
  • Data: Leveraged SQL and AI-assisted tooling to query data warehouse to inform decisions.

SEO & CMS Specialist [SUCCESS Magazine 2024-2025]

  • Led and executed full-funnel SEO strategies using keyword research, SERP analysis, and competitive benchmarking via SEMrush and Google Search Console.
  • Created and optimized evergreen content to drive consistent organic traffic growth across web and CRM channels, managed content calendar and coordinated production timelines.
  • Conducted technical SEO audits, addressing crawl issues, site speed, and UX inefficiencies in collaboration with product and engineering.
  • Produced data-driven insights from GA4 and GSC to inform content ideation and prioritize high-impact opportunities.
  • Partnered with editorial and design teams to align web content with brand voice, E-E-A-T principles, and evolving DTC user behavior.
  • Structured and published content using HTML/CSS in WordPress, ensuring accessibility, SEO, and modular formatting for marketing campaign reuse.
  • Managed content QA and deployment workflows, resolving CMS issues and aligning stakeholders across marketing and product.

Writer & Editor [Slickdeals 2022-2025]

  • Owned end-to-end SEO strategy for commerce and seasonal content, leading to a 400% traffic increase and $1M+ in monthly sales. -Developed and expanded omni-channel content briefs across email, social, and web based on keyword gap analysis and LLM search trends.
  • Led Prime Day SEO campaigns, securing #1 organic rankings and achieving a 35% YoY revenue lift.
  • Collaborated with engineers and designers to create internal SEO tools and improve content layouts that enhanced crawlability and conversion.
  • Applied schema markup, CRO techniques, and editorial best practices to improve engagement and discoverability across platforms.
  • Created scalable content playbooks and editorial scorecards to align freelancers and stakeholders with marketing goals.

Development Editor (Fiction) [Level 4 Press 2022-2024]

Worked as a fiction editor for a small independent press. Managed the development of multiple novels and series and provided feedback directly to authors.

Writing Analyst [Coverfly 2020-2022]

Read submissions from hundreds of writers for screenwriting competitions, fellowships, and TV/Film production opportunities.

Samples

Writing

College Football 2025 Fanalytics Awards

Used ticket transaction data to tell the story of the College Football season. My favorite narrative piece.

How I Grew our Conversion Rate 460% through Microcopy

How I Grew our Conversion Rate 460% through Microcopy

Scaling $2,000 Revenue to $2,000,000+

How I Invented a Primary Revenue Stream

Social

Twitter/X Collab Post Example

I hunted for interesting data to pitch to Yahoo Sports for collab posts. This one gained 1.5M views.

Education

The University of Texas at Austin

2019 - 2021

M.F.A. Screenwriting

Quantic University

2023 - 2025

M.B.A. Business Leadership & Management

The University of Texas at Austin

2015 - 2019

B.S. Radio-Television-Film

Highest Academic Honors

Certificates

Enterprise Design Thinking Practitioner

Jun 2019
IBM

Avid 101

Avid

Distinctions

Writing Awards

Disney-ABC Screenwriting Fellowship, Semifinalist

Slamdance Screenplay Competition, 3rd Prize

Humanitas College Fellowship, Finalist

Screencraft TV Pilot Competition, Finalist

Script 2 Comic Contest, Finalist

Coverfly Top 1% (Top 10 out of ~60,000 screenplays)

Filmmaking Awards

Audience Favorite Award, Austin 48 Hour Film Festival

Excellence in Producing Award, by Longhorn Creative Foundation

Student Filmmaker Award, Los Angeles Chapter Hollywood Seminar

Randy Kelleher Endowed Scholarship in Film, issued by the Radio-Television-Film Department at the University of Texas

Academic Awards

Jesse H. Jones Centennial Scholarship, issued by the University of Texas (for Academic Excellence)

Earl Campbell Endowed Presidential Scholarship, issued by the University of Texas (for Academic Excellence)

Controversies

Pronounces “GIF” like the g in graphic and not like the j in Jif peanut butter

Prefers dogs to cats

Known co-conspirator and enabler of dog’s rulebreaking

Known to overcommit to a bit (further reading: rikkipedia.org)

Prefers “y’all” to “you guys”

References

Rikki joined Gametime as part of our newly formed SEO team, and she quickly made her presence felt, particularly in content marketing. Our blog had been neglected for some time before Rikki came along. She brought it back in a meaningful way, not just by filling a publishing calendar, but by being thoughtful and strategic about what to cover and why. Working together across a number of posts, it genuinely felt like we were building toward something bigger. Each piece adding another layer to our brand story. What she put into the world was only a fraction of what she had in mind. The backlog of ideas she generated consistently outpaced our bandwidth, which tells you something about the creative engine she is. And she did all of this with a warmth that made collaboration genuinely enjoyable. She was easy to work with, receptive, and is clearly passionate and curious about her work. Rikki is a creative thinker with a real instinct for content that serves both audience and brand. Any business looking to build or expand their content marketing practice would be lucky to have her (and would be wise to give her the runway to run).
- Jean-Christophe Pope
Rikki is one of the smartest and most capable people I know, and she learns at the speed of light. I have had the pleasure of working with Rikki for over two years on a sitcom for Texas Student Television’s Writing Incubator program, among various other projects. Although she started in the Radio-Television-Film major with no prior experience, I have watched her take tremendous initiative to write compelling and humorous screenplays, start the first student web series department in the country, and become one of the most proficient visual effects artists in the major. Rikki’s drive to learn and create quality content never ceases to amaze me, and she would be an irreplaceable asset to any organization.
- Claire Norris